🪔 Studio Diaries: Prepping for Holiday Launch Season + Retail Therapy BTS 🎨
The candles are curing, the glitter’s flying, and the studio smells way too good right now which can only mean one thing... the holiday season has officially begun at MinnyWicks! 🎀🕯️
Before Cyber Week hits, I wanted to take you behind the scenes of all the cozy chaos that’s been happening lately — from pouring, labeling, and packing, to prepping something brand new for the magical weeks ahead. 👀💎
☕ Cozy Chaos Mode: ON
Every November, the studio transforms into a mini winter wonderland — except instead of snow, there’s shimmering mica everywhere ✨
This is the time of year when I:
- Restock everyone’s favorite scents before the holidays hit full swing.
- Prep bundles and gift sets (yes, those cute fandom boxes!)
- Triple-check every label, wick, and glitter swirl for perfection.
It’s a mix of cozy candlelight, caffeine-fueled nights, and lofi anime music on repeat 🎧💖
🛍️ Retail Therapy Behind the Scenes
If you’ve seen our announcement earlier this month, surprise again! 🎉 MinnyWicks officially has a home inside Retail Therapy in downtown Phoenix, and it’s been such an exciting new chapter.
Between pouring candles and prepping orders, I’ve been curating and restocking the in-store display. Each setup day means:
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Rearranging candles by color and collection
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Swapping seasonal crystals, signage, and décor to match the vibe
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Sneaking in new product testers for local shoppers to sniff ✨
It's always magical seeing people discover MinnyWicks or watching someone light up when they spot a candle from their favorite anime that just makes all the long nights worth it 🕯️💖
If you’re in the Phoenix area, stop by Retail Therapy (125 N 2nd St, Suite 120) to see the full setup!
🎁 Getting Ready for Cyber Week
We’ve got the shelves stocked and the wax melts ready for the big sale! From our fandom bundles on Etsy to the crystal candle collection on MinnyWicks.com, everything’s being packed, labeled, and polished to perfection.
This year, there’s extra excitement in the air because we’re also preparing something new…
🔮 Sneak Peek: The Summons Line (Final Fantasy-Inspired!)
I can finally share a tiny peek at one of my most exciting projects yet — the Summons Line, inspired by the powerful Eons and Guardians from Final Fantasy 💎✨
Each candle in the line is crystal-infused and themed around a legendary summon, like:
- 🔥 Ifrit — fiery spice and smoky embers
- ❄️ Shiva — icy florals and winter serenity
- ⚡ Ramuh — stormy woods and lightning-charged energy
- 🌊 Leviathan — sea salt, mist, and moonlit calm
These are designed as part of our Crystal Candle Collection, complete with gemstones, mica shimmer, and deeply immersive scent profiles.
They’ll be arriving soon — just in time to join your holiday wishlists 🕯️💫
💌 What’s Next in the Studio
After Cyber Week wraps up, I’ll be shifting gears into December prep think: restocks, packaging refreshes, and winter candle drops ❄️
I’ve also been working on some new in-store displays at Retail Therapy, adding festive touches (and probably too many fairy lights ✨).
Every season brings its own type of magic, and this one is shaping up to be extra special 💕
💫 Thanks for Stopping by the Studio
Thank you for cheering me on through every pour, swirl, and sparkle! Whether you’re shopping online, visiting our display in person, or just reading along — you’re part of what makes this little candle biz so magical. 🩵
Stay tuned for our Cyber Week kickoff next week — and maybe a few Summons Line previews coming soon 👀