📅 The MinnyWicks Mid-Year Check-In!
Halfway through 2025 and we’re just getting started ✨
Can you believe we’re already halfway through the year? This is the perfect moment to pause, light your favorite scent, and look back at everything we’ve accomplished so far, and get hyped for what’s next. 🕯️🌸
✨ 3 Things I Learned This Year Running My Small Biz
1. Creativity Loves Chaos
Some of the best ideas this year came from unexpected moments — like scent combos I didn't plan for or last-minute label redesigns that (thankfully) just worked. Letting go of perfect planning and leaning into creativity kept things fun, fresh, and way more magical than I could have imagined.
2. Rest is Part of the Process
Running a shop can feel like you should always be doing something — packing, pouring, posting. But slowing down has been a big win for me this year. Taking breaks actually made space for new ideas, and secret launch that I will reveal soon!
3. I Miss Being With the Community
Not vending at conventions since moving has been tough. Conventions were where I got to meet so many of you face-to-face, hear your anime recommendations, and see your reactions to products in real time. While I miss those moments, seeing your reviews and cozy candle setups remind me that this community is still so full of love and connection. Thank you for keeping that spirit alive. 💖
Bonus:
Want a fun read while you cozy up with your fave candle? Check out Cool Treats, Cooler Characters: Summer Snacks + Candle Pairings for some sweet summer inspo!
🎉 Behind the Scenes: Growing MinnyWicks
We’ve been busy in the studio:
- Temporary Studio Setup: A new space designed for faster pouring and packing (and way more glitter).
- Better Rewards: Minny’s Candle Club grew even bigger — with Candle Coins, referral bonuses, and (drumroll) Double Points Weekends!
- Blog & Content Glow-Up: Hello, new blog series, fun quizzes, and behind-the-scenes posts — y’all loved them!
🌟 What’s Coming Next?
We’re just getting started! Here’s a little peek at what’s on the horizon:
- Fall Villain Era (oh yes, it’s happening 🔥)
- Holiday Collection Prep (think cozy scents + festive cuteness)
- Even More BTS Content (including studio tours + creative process diaries!)
- Exclusive Rewards Events to make your Candle Coins stretch even further ✨
💖 Thank You For Being Here
Whether you’ve been here since day one or you just found us this year, thank you for making MinnyWicks a corner of joy. Every like, share, and order fuels our passion and keeps the candles burning. Here’s to the second half of 2025 being even brighter (and more glittery) than the first!
Your Turn!
What’s been your favorite 2025 MinnyWicks product so far? And what are you most excited for in the coming months? Tell us below or tag us on Instagram with your cozy setups 🕯️💖